How Consumers Use Technology And The Impact It Has On Their Lives.

Unit 1, Assessment 2
Task 2- Video pitch notes

Access To The Internet

  • 63.2% of the world's population had access to the internet in 2019.
  • Increased by 7%
  • 4.5 billion have access in 2020 
  • 5G emerging, making a faster mobile internet service. Reaching a wider population 
  • Digital age and gender inequality, Younger generation more likely, females more unlikely to gain access

 Digital Devices

  • Most popular device ? 
  • Handheld and portable 
  • For example the internet, music, video, apps and games can all be found on a smartphone
  • Increase of social media use, needing to upload content instantly in real time. 
  • Popular feature the internet, Mobiles makeup 53% of of global internet

        How Consumers search for information 

  • Consumers search for information, through search engines 

  • Google platforms make up 94% of total searches 

  • Different types of searches, transactional search, specific item 

  • Informational search, looking at how to do something 

  • Social media is an emerging way to conduct information e.g youtube


        What Consumers Buy Online 

  • E-commerce changing where and how product and service is consumed

  • Important more than ever to have a strong business presence to survive the market.

  •  Online sales have increased, but consumer spending has decreased in the last year 

  •  More essential products e.g electrical, house and garden tools and online education 

  • Decrease in service of travel and hospitality 

  • Due to the pandemic in the last year 

    Online Video Consumption

  •  Continue to increase

  •  T.V and film being the most popular form 

  •  Many online streaming services available, never been easier, convenience   

  •  Global average 8 Hours online video 

  •  Compared to tradition broadcasting, more limited 


    Technology Trends 

  • Always evolving and improving 

  •  Increase in virtual reality products in education 

  •  Virtual try on technology, in health and beauty 

  •  Voice recognition in more products, norm to control technology with voice
  • Grow by 18% in the next 6 years

  •  Social media will help to develop e-commerce and the way that product is consumed 

  • 5G will emerge and help consumers connect with communication and information 


         Conclusion

  • Overall, we know what technology is expanding to a wider population. As well as developing the demands of the growing digital consumer. This is being done by changing habits and creating new method of consumption. Improving and impacting the rate of how and where consumers communicate, search for information and gain online entertainment. 


   Check out further information, by following the links below: 

    SlideShare Link - https://www.slideshare.net/HollyHarrison28/unit-1-assignment-2-how-consumers-use-technology-     and-its-impact-on-their-lives


      Video Link-  https://www.youtube.com/watch?v=9_MxkAx4g4Y




References


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Kemp, S. (2020) ‘Digital Around The World, 2020’ [Image] At. We are Social. Available at: https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media  [ Accessed 15th February]


  Lin, Y. (2019)  ‘What Percentage of the World Has Internet Access?’ [Image] in Oberlo. Available at: 

https://www.oberlo.co.uk/blog/internet-statistics [Accessed 16th February 2021) 


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  UNCTAD and NetComm (2020) ‘Fall of average online spending per month since COVID-19, per product category’ [Graph] Available at:             https://unctad.org/news/covid-19-has-changed-online-shopping-forever-survey-shows [Accessed 15th February 2021] 

    Web Results (2020) ‘Search Engine Market Square’ [Graph] https://webresultsdirect.com/digital-marketing-blog/alternative-search-engines-to-google-the-good-the-bad-the-ugly/ [Accessed 16th February 2021]

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