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Showing posts from February, 2021

How Consumers Use Technology And The Impact It Has On Their Lives.

Unit 1, Assessment 2 Task 2- Video pitch notes Access To The Internet 63.2% of the world's population had access to the internet in 2019. Increased by 7% 4.5 billion have access in 2020  5G emerging, making a faster mobile internet service. Reaching a wider population  Digital age and gender inequality, Younger generation more likely, females more unlikely to gain access   Digital Devices Most popular device ?  Handheld and portable  For example the internet, music, video, apps and games can all be found on a smartphone Increase of social media use, needing to upload content instantly in real time.  Popular feature the internet, Mobiles makeup 53% of of global internet            How Consumers search for information  Consumers search for information, through search engines  Google platforms make up 94% of total searches  Different types of searches, transactional search, specific item  Informa...

How Amazon Demonstrates Its Effectiveness Of The Extended Marketing Mix

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 Evolution of Digital Marketing Task 1-  Product -            Fig 1 . Amazon provides a wide range of products. Selling a total of 119,928,851 products as of April 2019. To visually see the amount of product and what products are popular, this graph shows us that books are by far the most popular product sold on Amazon (Scrapehero, 2019). Place -                       Fig 2 . T he Amazon website is the original and definitely the most popular place for customers to shop. With the easily navigated website customers can search as well as browse product. Fast check out makes it even easier with the ‘Buy It Now’ feature reducing order time. ( Topcashback.co.uk, 2018)   Price -                      Fig 3.   The price of Amazon prime, gives the customer multiple benefits. Prime gains the loyalty of customers, engaging them to return...