Content Marketing Used By Different Organisations
Task 2- Video Pitch I ntroduction 4 examples of best practice in content marketing within the travel industry How the best practice examples are better than other examples. 1- Trip Advisor, Reviews This is a great example of content marketing as it provides honest and reliable reviews, allowing potential consumers to read and evaluate previous experiences to help decide if they themselves should follow and consume this hotel/restaurant/attraction/holiday. By using a bar graph it is also a good method of quickly assessing the rating without having to read through every review and is made to be far less time consuming. These trusted reviews, will make the buyer's journey more likely to continue as its much more relatable. Why is it better than other examples ? This type of content marketing gives a lot more in depth and reliable information for the consumer. Giving a great representation of the holiday experience. This drives more traffic to the website from its ...