Social Media Advertising
Social media marketing is a great tool to build an online presence and a community of customers and visitors to an organization's page. Nevertheless, how does social media advertising support an organization's overall digital marketing efforts? As Well as creating this important presence and generating awareness, through following, likes and sharing posts. ‘On average, 28% of people who use the internet found new products after viewing social media ads’ (SociallyBuzz, 2022). This is evident that potential customers are intrigued and engaging with social media advertisements. This vast exposure for an organisation is powerful in reaching customers internationally. ‘ Today’s total of 4.62 billion social media users is 3.1x higher than the 1.48 billion figure we published in 2012’ (Kemp, 2022). Evident that social media will continue to grow and be exposed to an even greater market. Having an online presence and creating awareness about an organisation, is often conver...