How Consumers Use Technology And The Impact It Has On Their Lives.
Unit 1, Assessment 2 Task 2- Video pitch notes Access To The Internet 63.2% of the world's population had access to the internet in 2019. Increased by 7% 4.5 billion have access in 2020 5G emerging, making a faster mobile internet service. Reaching a wider population Digital age and gender inequality, Younger generation more likely, females more unlikely to gain access Digital Devices Most popular device ? Handheld and portable For example the internet, music, video, apps and games can all be found on a smartphone Increase of social media use, needing to upload content instantly in real time. Popular feature the internet, Mobiles makeup 53% of of global internet How Consumers search for information Consumers search for information, through search engines Google platforms make up 94% of total searches Different types of searches, transactional search, specific item Informa...