Holly Harrison

What Is Email Marketing? ‘The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases (MailChimp, n.d)’.

Task 2-   Video Pitch I ntroduction    4 examples of best practice in content marketing within the travel industry How the best practice examples are better than other examples. 1- Trip Advisor, Reviews  This is a great example of content marketing as it provides honest and reliable reviews, allowing potential consumers to read and evaluate previous experiences to help decide if they themselves should follow and consume this hotel/restaurant/attraction/holiday. By using a bar graph it is also a good method of quickly assessing the rating without having to read through every review and is made to be far less time consuming. These trusted reviews, will make the buyer's journey more likely to continue as its much more relatable. Why is it better than other examples ? This type of content marketing gives a lot more in depth and reliable information for the consumer. Giving a great representation of the holiday experience. This drives more traffic to the website from its ...

Unit 2: Inbound & Social Media Marketing . Assignment 4   What is Personal Branding ? 'Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behaviour, spoken and unspoken words, and attitudes. You use your personal branding to differentiate yourself from other people. Done well, you can tie your personal branding in with your business in ways no corporate branding can possibly succeed. Professionally, your personal brand is the image that people see of you. It can be a combination of how they look at you in real life, how the media portrays you, and the impression that people gain from the information about you available online' (Influencer Marketing Hub, N.D) The importance of personal branding Personal branding is important because everyone should view themselves as the best and authentic version they can ...

Unit 2: Inbound & Social Media Marketing Assignment 3 Review of Three Organisations Inbound Marketing Methods.   Missoma - Inbound marketing method consists of social media , including instagram, facebook, Pinterest and Youtube. As well as e-mail marketing to engage the consumer, there is also a weekly email subscription option where the consumer can gain access to relevant information and the latest product promotions. There is a sense of community from the organisation, through a disignated space for collaborative creativity.  Direct messaging marketing is also easy to engage a lead, from answering any questions/problems. A loyalty system is used to encourage consumers to return to visit the site (Missoma, 2021).   Shaun Leane- The clear website design contains many high quality images to attract prospective customers. There are links to social media channels , including instagram, facebook, twitter and pinterest. Email marketing is also evident, consumers are...

Unit 1, Assessment 2 Task 2- Video pitch notes Access To The Internet 63.2% of the world's population had access to the internet in 2019. Increased by 7% 4.5 billion have access in 2020  5G emerging, making a faster mobile internet service. Reaching a wider population  Digital age and gender inequality, Younger generation more likely, females more unlikely to gain access   Digital Devices Most popular device ?  Handheld and portable  For example the internet, music, video, apps and games can all be found on a smartphone Increase of social media use, needing to upload content instantly in real time.  Popular feature the internet, Mobiles makeup 53% of of global internet            How Consumers search for information  Consumers search for information, through search engines  Google platforms make up 94% of total searches  Different types of searches, transactional search, specific item  Informa...