Holly Harrison

Social media marketing is a great tool to build an online presence and a community of customers and visitors to an organization's page. Nevertheless, how does social media advertising support an organization's overall digital marketing efforts?   As Well as creating this important presence and generating awareness, through following, likes and sharing posts. ‘On average, 28% of people who use the internet found new products after viewing social media ads’ (SociallyBuzz, 2022). This is evident that potential customers are intrigued and engaging with social media advertisements. This vast exposure for an organisation is powerful in reaching customers internationally. ‘ Today’s total of 4.62 billion social media users is 3.1x higher than the 1.48 billion figure we published in 2012’ (Kemp, 2022). Evident that social media will continue to grow and be exposed to an even greater market.    Having an online presence and creating awareness about an organisation, is often conver...

What Is Email Marketing? ‘The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases (MailChimp, n.d)’.

Task 2-   Video Pitch I ntroduction    4 examples of best practice in content marketing within the travel industry How the best practice examples are better than other examples. 1- Trip Advisor, Reviews  This is a great example of content marketing as it provides honest and reliable reviews, allowing potential consumers to read and evaluate previous experiences to help decide if they themselves should follow and consume this hotel/restaurant/attraction/holiday. By using a bar graph it is also a good method of quickly assessing the rating without having to read through every review and is made to be far less time consuming. These trusted reviews, will make the buyer's journey more likely to continue as its much more relatable. Why is it better than other examples ? This type of content marketing gives a lot more in depth and reliable information for the consumer. Giving a great representation of the holiday experience. This drives more traffic to the website from its ...

Unit 2: Inbound & Social Media Marketing . Assignment 4   What is Personal Branding ? 'Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behaviour, spoken and unspoken words, and attitudes. You use your personal branding to differentiate yourself from other people. Done well, you can tie your personal branding in with your business in ways no corporate branding can possibly succeed. Professionally, your personal brand is the image that people see of you. It can be a combination of how they look at you in real life, how the media portrays you, and the impression that people gain from the information about you available online' (Influencer Marketing Hub, N.D) The importance of personal branding Personal branding is important because everyone should view themselves as the best and authentic version they can ...